Part 8: Kite Schools in numbers and facts
Read time 5 minutes: Number of students, teaching methods and cancellation policies.
To make sure that they’re getting their money’s worth, customers usually ask this question which, in turn, we asked kite schools to answer: how many students does one instructor teach, and will the lessons be taught individually or in groups?
Size of the kite schools
Most kite schools (78% of all schools) are small and medium sized business with 1 to 5 instructors teaching during high season, of which 42% of these teach more than 60 students during this season. Only 6% of all kite schools have more than 20 instructors serving more than 60 students a year. 19% of kite schools with 1-5 instructors teach 30-60 students, then 11% teach 10-30 students. Nearly 92% of the schools have less than 10 instructors.
What is interesting to note is that outside Europe, 29% of kite schools provide one-on-one lessons. Instead, over half of European schools are teaching with the method of 2 students per instructor. It could be said that European schools are more efficient, but they could also be losing personal touch with customers, which is prevalent outside Europe.
It may happen that a customer has to cancel last minute, and it’s important to have policies set in place when this happens. From the results acquired, we can state that 89% of all schools are able to successfully reschedule cancelled lessons, whilst 3% replace a lesson with another type of activity. Only 8% of the kite schools have to refund when lessons are cancelled.
Low season activities
Depending on the location of the kite school, results vary. 21% of schools don’t have any low seasons, and so are able to run their business all year round. During low season, 28% of schools focus on other activities to generate income. Examples of these activities are: online sales, selling food and drinks, wave surfing lessons, landboarding, powerkiting, snowkiting. Another 18% offer organized kite trips, whilst another 15% of schools go to other countries to run a school there. In the end, 18% of all schools close during low season.