Part 4: Information that helps selling kites
Read time: 4 minutes
Brands generate loads of information. Let’s have a look at how this content is being used by shops.
Showing the product and displaying the tech specs
Product pictures and technical specifications are the most valuable and helpful content items that a brand can provide shops to help sell kites. The pictures instantly give an impression of the looks and feel of the kite and having a summed up list of the most important technical specifications, features and characteristics makes it easy to separate one kite from the other. In this way shops can easily provide the details to the customers and show them these through brochures or manuals, without the customer having to go online to look for the information.
Second line content
Pictures and technical specifications however are not always enough to satisfy customers and appeal to them. To further engage with them and keep them on their toes and provide additional useful information, then product videos and accompanying product texts enable the potential buyer to get a good understanding of the product. In this way if they need to, they can always look back to the videos online, and keep the text for safe-keeping to refer back to in the future.
In store promotion
Surprisingly, some shop owners find instore promotional material not important. This can be because of a lack of floor space, or a badly designed product poster. Also, this figure can be influenced by ‘web-only’ shops, who obviously don’t need physical posters to promote the products. However, web-shops could greatly benefit from online posters, brochures or texts which brands could provide them.
To help customers arrive at the best decision for themselves within the choice of products you offer is to separate products by their technical features and rider profile. In this way, customers can orient themselves more easily around the shop. Having less confusion around them will help them to make a decision without feeling the pressure or getting stressed out because of too many options.