Part 3: What are revenue generating products for kiteshops
Read time: 6 minutes
Shops have a wide variety of products, all generating different revenue percentages. In this blog we share some insights into which products generate the most income. We look at this information from two angles: amount of revenue and product category.
Amount of revenue
Logically, most revenue comes from kite sales, with 60 to 70% of total revenue generated by latest generations and older models combined. For a quarter of the shops which participated in our survey, the most income was generated by selling new kites.
Medium revenue is generated by new collection boards, last year boards and set deals. For 15% to 20% of the shops these generate the most revenue, but still not as much as selling kites.
For 34% most shops, accessories generate low revenue, however they are still valuable to generate steady additional income.
Accessories is the third largest revenue generation product group for 22% of the responding shops, whilst at the same time being the biggest group of low revenue generating products. 15% of the shops of our survey do not sell accessories at all.
Set Deals is the second largest product group that is not sold at the shops of our survey, as 33% of the shops do not offer package deals. 17% generate most of their revenues from them.
Boards don’t always do so well, with about 30% of the shops not selling new collection or last year’s boards. This is then the category where the least revenue is generated. Also, just 14% of shops generate most revenue from new collection of boards, and 17% from last year’s boards.
Kites not surprisingly generate the most revenue. 4% of our respondents do not sell new collection kites and 25% only gain little revenue from the kites.