Part 3: Ordering kites the 2018 way
Read time: 4 minutes
With over 30 kite brands there is a lot to choose from. Apart from brands there are many ways to get your school equipment all coming with their own benefits and drawbacks in deals and packages.
Buying directly from the manufacturer
The survey shows that in 2017 half of the schools have bought their kites and equipment directly from the brand. A small 9% bought their gear from a local shop and 42% through an agent or distributor. We also asked your expected strategy for the future and for 2018 75% of you kite schools owners are considering to order equipment directly from the brands. A similar shift is expected for shops as well.
A direct connection with the brand headquarters enables schools and shops to benefit from the best margins and conditions, tailormade deals, direct support, premium after sales support and inspiring marketing content.
How to lower your risk of outdated stock?
One of the biggest reasons why 25% of the kite schools is thinking about changing their way of ordering kites is the risk involved with ordering large, expensive quantities at the start of the season. We often hear about kite schools struggling not only with the large order quantities, but also with trying to sell the gear at the end of the season.
One of the trends we see happening is that schools are selling their kites throughout the entire season to replace them with fresh stock. This keeps the value of the kites high and it ensures that you don’t end up with heavily battered kites that are practically worthless at the end of the season. One very practical way of doing this is to offer students package deals where they buy the kite they’ve been taught on.
Packages to get you going
Another way of ordering kites is to get the most out of your money by looking for interesting package deals. Often these deals are loaded with benefits like better prices, free additional gear and lots of promotional materials. Ordering larger quantities often trigger even better conditions.
Schools tend to calculate upon last seasons needs, stock and sales. In most cases it may be more interesting to aim for a bigger deal for the next season. Bigger deals push you to either sell more or it gives you room to grow.
Having room to grow is certainly not a bad thing as survey results show that 66% of participating schools expect growth in their turnover for the new season. 29% of those expects a substantial growth of over 10%.
Besides the financial growth, 65% of the kite schools expect the kite scene and market to grow. Only 6% of the schools expects the kitesurfing scene to decline.
Joint buying with other partners or schools
In many different markets companies are working together to get better deals from their suppliers. In the kite market however, 89% has never partnered up with exterior parties or other schools to improve their combined purchasing power. This strategy shows opportunities to profit from better deals and other benefits like cheaper shipping. Even this is still unknown in the kite market, over 30% of the schools have indicated this to be a very interesting option.
We expect to see an increase of school collaborations, especially amongst small and medium size schools, or schools in remote locations. Linking up with fellow kite schools could very well be profitable for all parties involved!