Part 12: How kite schools create sales of kites
Read time: 4 minutes
The core business of a school is selling lessons and courses. The results from the benchmark report which we’ve discussed in previous blogs show that most schools are looking for other ways to generate income, like by organizing events, special clinics or organised kite trips.
In this blog we zoom in on how schools generate income from selling kites, by making the distinction between new and used kites and the important benefits that come with selling kites to students. Not only does selling kites directly to students generate additional income, but it adds an extra chapter in the relationship with your client. This is also an opportunity to advise your student on what best fits their needs and also opens up a lot of opportunities to keep in contact with them in the future.
71% of schools sell used and new kites to their students, showing how important this is for business. This is not a shocking conclusion, however 11% of the responding schools do not sell any new kites and another 17% do not sell their used kites during or at the end of the season! This means that quite a big number of respondents are missing out on some interesting revenue.
Used VS New
Used kites are mostly sold directly to students, whether through package deal or interesting discounts. Another 35% of used kites are sold through a webshop, however another 38% of schools can’t sell their used kites through a webshop.
If you wish to sell your used kites through package deals, we advise you not to offer this with every lesson, but it’s certainly something you can offer in follow up courses. Experience tells us that a lot of people take one or two lessons only to find out if the sport is for them or not. But if a student is learning quickly and immediately catches the kite virus, it can be an interesting proposition to offer that person a tailored follow up lesson in combination with a good deal on the kite they had the lesson(s) with.
New kites are also mostly sold directly, whilst 56% through a webshop. 45% of the schools also sells kites to students in a cooperation with a local dealer while earning a sales commission. 35% of the schools state that they sell kites in direct collaboration with a brand while earning sales commission. 25% of the schools care for their local scene and work closely with a brick and mortar Kiteshop.
Almost half of the schools do not have the possibility of selling kites in cooperation with a brand, dealer or shop. From that we can conclude that most schools are becoming more independent and are finding new ways to generate income. Our tip is to seek cooperation with either a dealer or a brand to be able to offer kite deals to your students and make some commission on the side.
We expect that more schools will start selling kites. Getting rid of used kites throughout the season is a great way to keep second hand value high and ultimately result in a bigger return on investment when season ends. Selling new kites becomes more interesting as well because drop shipping makes it very easy to get kites directly to your customer without having the risk of keeping stock.