Tricks of the Trade

In 2017 we have held a survey amongst 300 kite schools worldwide, this survey covered a lot of interesting topics and provides valuable insights on how different Kite school owners run their businesses. All with the goal of creating insights into what works and what doesn’t.

Kitesurfing has become one of the fastest growing watersports worldwide. The number of kite schools and potential students is growing, but how does this relate to your business or your fellow kite school owners? And what do kite schools expect in 2018?

In a rapidly evolving market, choosing the right supplier is an important factor in being successful throughout the season.

Wouter Kostense: Stop old-school selling and start building relationships! 

With over 30 kite brands there is a lot to choose from. Apart from brands there are many ways to get your school equipment all coming with their own benefits and drawbacks in deals and packages.

Next to kitesurfing lessons we see many schools offer additional activities to generate income and improve customer relationships. 

To make sure that they’re getting their money’s worth, customers usually ask this question which, in turn, we asked kite schools to answer: how many students does one instructor teach, and will the lessons be taught individually or in groups?

"There are no short cuts for long term success, you have to be good in what you do and be able to explain why you are the best choice for them."

In this update we shine a light on the possibilities of earning a buck or two through online presence and activities. And some of the all-important success factors.

Content is essential to reach out to people. It might not be the most important factor in your business, but it’s the one most adaptable to change. It can continue to add value and boost your sales throughout time.

Social media has made it easier to inspire, be in contact and maintain a relationship with customers and reach potential customers. 

Fun fact: there are more kite brands available to choose from than there are seconds in a minute.

The results from the benchmark report which we’ve discussed in previous blogs show that most schools are looking for other ways to generate income, like by organizing events, special clinics or organised kite trips.