Tott

In this update we shine a light on the possibilities of earning a buck or two through online presence and activities. And some of the all-important success factors.

Wouter Kostense: Stop old-school selling and start building relationships! 

Next to kitesurfing lessons we see many schools offer additional activities to generate income and improve customer relationships. 

With over 30 kite brands there is a lot to choose from. Apart from brands there are many ways to get your school equipment all coming with their own benefits and drawbacks in deals and packages.

In a rapidly evolving market, choosing the right supplier is an important factor in being successful throughout the season.

In 2017 we have held a survey amongst 300 kite schools worldwide, this survey covered a lot of interesting topics and provides valuable insights on how different Kite school owners run their businesses. All with the goal of creating insights into what works and what doesn’t.

Part 1: Shop Priorities and strategy

Every shop and business is different, but it can be interesting to see what paths other shops have chosen to develop their business. In this blog we have divided three main priorities and strategies; 3 most chosen and strongest represented growth pillars, alternatives and the choices of a few shops. 

Shops use different buying and selling strategies to generate sales and maintain a healthy margin to live off. 

Shops have a wide variety of products, all generating different revenue percentages. In this blog we share some insights into which products generate the most income.

Brands generate loads of information. Let’s have a look at how this content is being used by shops.

"There are no short cuts for long term success, you have to be good in what you do and be able to explain why you are the best choice for them."

Kitesurfing has become one of the fastest growing watersports worldwide. The number of kite schools and potential students is growing, but how does this relate to your business or your fellow kite school owners? And what do kite schools expect in 2018?